In Canada, many people start and develop floral businesses. Two Armstrong families joined forces and revolutionized Edmonton’s floral industry. Let’s take a closer look at how this happened on edmonton.name.
Founding the First Store

It all began in March 1991, when the concept of “Bunches” was created and launched with the opening of the first store in Edmonton on the second floor of Eaton Centre. This unconventional store displayed fresh flowers and plants in the style of European open-air flower markets. Supplies were sourced directly from growers and brokers worldwide, allowing Bunches to offer customers a diverse and extensive selection of fresh products from day one.
Shopping at Bunches was always a sensory experience—filled with wonderful aromas, vibrant colors, and the feel of incredible floral textures on display. This was all thanks to the Armstrongs’ unwavering commitment to excellence, which has always been the cornerstone of their business.
The Growth of the Floral Business

Edmontonians quickly embraced the unique concept, and Bunches began expanding rapidly. To serve new customers, Bunches Flower Company stores started appearing across the city. Keeping up with demographic trends, their colorful signature shops became a familiar sight in various shopping malls and commercial districts throughout Edmonton.
The Armstrongs and their team take pride in serving over 250,000 customers annually, not only from Edmonton but from around the world. They maintain a strong corporate client base, adding a touch of color and beauty to offices and other establishments. Their corporate account system allows businesses to receive regular deliveries of fresh floral arrangements.
What truly sets Bunches apart is its commitment to offering flowers at affordable prices. Customers visiting the floral shops in the network always find the freshest seasonal products at reasonable rates. Bunches Flower Company receives supplies seven times a week from countries across five different continents. As soon as the flowers arrive in Edmonton, the professional staff immediately begin processing them using advanced techniques to ensure customers receive the highest-quality products.
The Armstrongs have always been eager to explore and experiment with new and unusual floral varieties from distant regions while also offering products grown in the Edmonton area.
At Bunches, everyone—from the owners to the staff—is passionate about flowers. The stores offer a wide range of floral arrangements, from grand bouquets to small, delicate compositions for any occasion. Every day, skilled staff members design and create unique floral displays, cut flower bouquets, corsages, plant baskets, and many other items. The care and creativity they bring to each life event have earned them customers’ trust and lasting success in Greater Edmonton’s market.
The owners and employees of Bunches sincerely appreciate Edmonton residents for sharing their philosophy and vision. In return, they have made every effort to give back to the community by donating more than 4,900 floral products to support local clubs, churches, and charitable organizations.
In a tragic accident, Ian Armstrong passed away in 2018. However, his family and devoted employees honor his legacy as a founding partner by continuing to provide customers with the best service and beautiful flowers every day. Customers continue to delight in fresh floral products grown on plantations in Edmonton and beyond.
